There are two sides in all of us. When we act as an audience and the other, is as a speaker. When speaking to an audience, it is important to understand them. Knowing who they are is a bonus as it can be beneficial to your preparation.

If you are an audience, channel the audience inside of you and take note of what the speaker is trying to convey. A good speaker, together with their demeanour will definitely have an effect on you, shaping your vision and perspective. Here, we share the top 2 tips for an effective communication.

Find a common ground

Once you have learned a little bit about your audience, try to see their world and align your words with their mindset. Let them know that you understand them and that you have put yourself in their shoes. Look for signs of engagement to ensure you are coming across well. This is the first step to an effective seminar – Once the speaker and audience are in sync.

Another way to find common ground is to pass around a questionnaire asking general questions. This helps you to know what not to say and how to treat your audience accordingly. You can also interview some of them and get a consensus about some of the things that you are curious or concern about. Stay away from anything offensive or sensitive.

When you are speaking, you can focus on one person until you have made your point. This helps you to know that you are truly connecting with your audience. It can be nearly impossible if you are not connecting with them on the right level.

Be yourself

By being yourself and making it personal, you connect with your audience on a different level. They can see who you really are and feel more comfortable knowing that you are human, too. By being authentic, you will be winning the hearts of your audience in no time.

Telling stories is another way to engage your audience. A good one with conflict and resolution that is relevant. It can be as short or long as you want or need it to be.

By being yourself and giving the audience a clear picture of who you are, you can open up communication and engagement between you and your audience will be a breeze with no awkwardness. Utilize the space of the seminar room to your best benefit, making sure to be engaging and walking around.

The best speaker is also a part of the audience. As long as you make it about them and not about you, your relationship with your audience will be secure and comfortable.